Grow your business with digital marketing strategies designed for long term sustainable growth.
Search engine optimisation, often referred to as SEO is a key aspect of digital marketing for business owners wanting to grow their business in a sustainable way over the long term. SEO is the process of ensuring your website is optimised for the best success on search engines such as Google.
SEO can occur both on your website and on other websites in a a way that will boost your businesses online presence. In digital marketing SEO is a core strategy to help grow your business over the long term, without needing to pay for traffic to your website. While not related to the paid search having a website that is optimised for SEO can improve the relevance and thus performance of paid search.
Often referred to as pay per click (ppc) or Google Ads, paid search ads are the fastest and most targeted way to target ads to customers or potential customers based on what they have searched. Unlike search engine optimisation paid search ads start working within days and provide complete control allowing you to focus on promoting the products or services that are most important to your business.
Paid search ads are the bread and butter of most digital marketing agencies as they work quickly and allow results to be delivered in a relatively short period of time. While this can be great for business owners in the short term we always recommend running paid search ads in conjunction with search engine optimisation efforts as SEO is more sustainable over the long term and does not cost your business for each click through to your site.
Social media marketing is rapidly evolving and staying across the latest digital trends is critical to ensure success. Social media marketing can be broken down into both paid and organic. Paid social media marketing relates to running ads on social media platforms such as Facebook, Instagram and TikTok. While organic social media marketing involves posting content to these platforms that your customers or prospective will engage with to keep them connected to your brand.
While social media advertising has significantly evolved over the past decade it is important that there is an underlying business objective to social media activity. Over time brands have seen less engagement on their organic posts and there has been an increasing need to pay to ensure your customers see your message. We strongly recommend that there is a clear KPI lead objective for social media advertising and wherever possible brands seek to move customers to communications platforms that they directly control, such as email or text message.
Email marketing is extremely important for businesses of all sizes. It provides a cost effective means of communicating with customers that you have previously purchased from or engaged with your business in the past.
Email marketing provides a scalable solution to communicate with your customers on a one to one basis, with an ever increasing number of personalisation tools that empower businesses to segment emails based on a customers previous behaviour.
At Forest Green Digital our team are well versed in email marketing and have extensive experience in setting up email marketing programs.
An effective website design is critical to growing your business' online presence. Customers are increasingly expecting websites to be both visually appealing and blazingly fast to load. Increasingly the performance of your website is influencing the performance of your digital marketing, with measures like page speed impacting both organic and paid search it is more important than ever to ensure your website is setup to deliver the best quality leads or sales for your business.
While many would like to suggest that the rapidly changing digital world means that a new website is the simplest and easiest solution we understand that business owners can not afford to be constantly getting web development done. Whether you are looking for a new website or simply looking to maximise the potential of your current website to create the best digital presence possible, our team are well versed in ensuring your customer and potential customers expectations are met without breaking the bank.