Measure What Matters
Businesses are flooded with multiple sources and metrics, which can all be used by experts to understand business performance. It can be daunting for businesses to understand what the data actually means. Our passionate team of experts are available with the experience and knowledge to cut through the noise and help you identify what data actually matters.
Though a more strategic approach is to only measure what matters to your business. Cutting back on the noise can simplify web analytics for your business, ensuring that the complexity of analytics aligns to your businesses analytics requirements.
Google Analytics Audits
Ensuring Google Analytics is correctly implemented and tracking the right actions on your website, can make or break digital marketing, like Google Ads or social media. In our experience understanding what is and is not tracked on your website is often not clear or knowledge that is retained by the person that set-up the tracking. Our experience team are well versed is auditing existing Google Analytics implementations to ensure what you believe is being tracking, tracking is documented and your implementation is inline with best practice.
Frequently Asked Questions
Google Analytics is the leading free website and app analytics service, used by business small and large around the world. In tracking website traffic, it helps track and provide insights into website traffic, including the popular pages on your website; the performance of digital marketing and advertising such as paid social (Facebook, TikTok & Instagram); paid search (Google Ads); and organic traffic from SEO campaigns.
Google Analytics is free for most customers. While there is a paid version of Google Analytics, Google Analytics 360, this is only sold to enterprise customers that typically have data science capabilities.
Introduced in October 2020 Google Analytics 4 is the latest analytics solution provided for free by Google, which all businesses will need to update by June 20 2023. Google Analytics 4 is a significant improvement on its predecessor, Universal Analytics, and is built to improve user privacy removing the need for the collection of IP Addresses.
Google Analytics 4 introduces a new measurement methodology moving from the hit-based approach used in Universal Analytics to an event-based measurement system.
Yes. The current Universal Analytics will stop processing data from 1 July 2023.
Any website that is being run with a commercial purpose should have some level of analytics on it, to understand the business return. While Google Analytics is the most popular there are other solutions available.
Google Analytics is an incredibly powerful tool that can be daunting for new users. Our expert team are here to help with Google Analytics Training sessions.