Data & Analytics

Unlock the power of data for your business today.

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Business Data Analytics

Today businesses of all sizes are collecting and have access to an increasing volume of data. Business of all sizes can benefit from analysing this data to better understand their customers, identify trends, improve products or services and predict future patterns.

Marketing Analytics

Data is the lifeblood of marketing campaigns and marketers' continuous need to understand the effectiveness of marketing activities to make informed decisions and deliver insights to business stakeholders. Marketing data presents many challenges for businesses as it is from disparate data sources ranging from social media platforms like Facebook to analytics tools like Google Analytics, to paid search platforms like Google Ads.

While there is an abundance of data available for marketing teams it is often a challenge to harmonise the data into data models that support marketers to determine which marketing campaigns or marketing channels are delivering the best return on investment. Our team are experienced in implementing strategies and tools that enable our customers to grow through their marketing analytics journey, ensuring your marketing analytics allows your team to get access to the right data, to make informed decisions.

Data Science

The most time-consuming aspect of any data analysis project is cleaning data to ensure it is consistently in the expected format. The easiest way to minimise the amount of data cleaning required is to implement the correct processes. Our experienced team have trained many businesses, small and large to implement best practices to get the most out of their data.

Training

The most time consuming aspect of any data analysis project is cleaning data to ensure it is consistently in the expected format. The easiest way to minimise the amount of data cleaning required is to implement the correct processes. Our experienced team have trained business small and large on the best practices to get the most out of their data.

Implementation

Implementing the right data strategy and collection mechanisms is the foundation of insightful data analytics. Our team is experienced in developing data standards and processes for businesses small and large, to ensure they can get insights that allow customers to make informed decisions and get the most out of their data.

Frequently Asked Questions

Data Analytics is the process of analysing data to draw conclusions and insights. Data Analytics can involve various techniques or processes and can include the use of algorithms with the goal of deriving insights and conclusions.
The exploding volume of data collected and available to analyse is form the foundation of big data analytics. Big data analytics is used to refer to data sets that are too complex or too large for traditional data analytics approaches.
Marketing analytics is the application of data analytics to marketing data. Marketing analytics is often viewed separately to that of business data analytics as it usually involves multiple data sources that need to be consolidated and joined. The most common form of marketing analytics to evaluate the performance of marketing campaigns and their return on investment.
Our team seek to use existing technology relationships that you might have to minimise your ongoing cost. In instances where your business does not have existing relationship or preferred suppliers our team will use the best available tools for your project.

Our team are experienced using Amazon S3, Amazon Glue, Amazon Athena, Amazon Quicksight, Google Cloud Storage, Google Big Query, Google Data Studio, Tableau, Python, R and many other leading tools and data analysis programming languages. We strive to continually improve our understanding tools and there ever evolving capabilities to deliver your business a better outcome.
Data cleaning is the process of identifying and correcting, inaccurate or corrupt data within a dataset. This process could include deleting, modifying or replacing dirty data.
Each data analysis project is unique to your business, with the amount of work required to complete your project is often dependent on your businesses situation. There are a number of key drivers in the cost of any project. These can include if the project is working with new or existing data sets; the cleanliness of existing data sets; and the types of data being worked with, for example digital marketing data is often very messy and requires a large amount of leaning.

In general data analysis projects require a detailed scoping or a contingency amount to account for these factors. Our team is happy to discuss your circumstances to understand how much work would be required for your project. Book a free no obligation discovery call today.
Business of all sizes can benefit from data analytics as it is a foundation of making informed business decisions.